Olivia von Halle
Olivia von Halle is a London luxury loungewear brand founded in 2011 by designer Olivia von Halle. It is known for silk pyjamas, robes and lounging pieces made from its own fabrics and prints.
| Founded | 2011 |
|---|---|
| Founder | Olivia von Halle |
| Flagship | Sloane Square, London |
| First product | Lila silk pyjamas |
| Website | oliviavonhalle.com |
What is Olivia von Halle?
Olivia von Halle is a British luxury nightwear and loungewear label. It is best known for silk pyjamas designed to be worn both at home and beyond.
History
The founder designed her first lounging pyjamas while living in China, inspired by the 1920s loungewear associated with Coco Chanel. The brand launched in 2011 with a single pair of silk pyjamas, the Lila, which remains a bestseller. Olivia von Halle is now based in London.
Products and positioning
- Silk pyjamas, nightshirts and robes
- Kimonos, slip dresses and eye masks
- The Missy silk-cashmere tracksuit, launched in 2016
- Embellished velvet house slippers
The company develops its own fabrics, dyes to order and screen prints its own motifs, which gives its collections a distinctive printed signature.
Distribution
Olivia von Halle sells through its own website, a flagship store on Sloane Square in London and high-end retailers around the world.
Why it matters
The brand helped establish luxury silk pyjamas as a fashion category in their own right, part of a wider shift that has brought sleepwear into eveningwear.
Frequently asked questions
Who founded Olivia von Halle?
The brand was founded in 2011 by designer Olivia von Halle, who created her first silk pyjamas while living in China.
What does Olivia von Halle sell?
Olivia von Halle sells luxury silk pyjamas, robes, kimonos, slip dresses, loungewear and slippers.