Sock It To Me
Sock It To Me is an American sock company founded in Portland, Oregon, in 2004 by Carrie Atkinson. It designs colourful patterned socks and underwear, sold wholesale and online.
| Founded | 2004, Portland, Oregon |
|---|---|
| Founder | Carrie Atkinson |
| Headquarters | Milwaukie, Oregon |
| Products | Socks, underwear |
| Website | sockittome.com |
What is Sock It To Me?
Sock It To Me is a design-led sock brand known for playful, patterned socks. Its motto is "Be Awesome, Wear Awesome", and the company remains owned by its founder.
History
Carrie Atkinson founded the business in Portland, Oregon, in 2004, first selling at the Portland Saturday Market. In 2005 it began selling wholesale through trade shows, including the Magic show in Las Vegas. The company moved from Southeast Portland to Milwaukie, Oregon, in 2015, the same year it launched underwear.
Products and positioning
- Knee-high, crew and ankle socks in novelty prints
- Underwear
- Other small apparel items
During the pandemic the company also produced reusable cloth masks and donated socks to healthcare workers.
Distribution
Wholesale to gift shops, boutiques and other retailers forms a major part of the business, alongside direct sales through its own website.
Why it matters
Sock It To Me shows how a small accessory category can support a durable independent brand when product design, trade show presence and a strong personality come together.
Frequently asked questions
Who owns Sock It To Me?
Sock It To Me was founded in 2004 by Carrie Atkinson, who also owns the company.
Where is Sock It To Me based?
Sock It To Me started in Portland, Oregon, and has been based in nearby Milwaukie, Oregon, since 2015.