LAUMA LINGERIE
Latvia
LAUMA LINGERIE is a Latvian lingerie brand based in the Baltic port city of Liepāja. It makes bras, briefs, loungewear, sleepwear, swimwear and shapewear at accessible prices.
| Headquarters | Liepāja, Latvia |
|---|---|
| Current name since | 2005 |
| Categories | Lingerie, sleepwear, swimwear, shapewear |
| Price positioning | Mid-market |
| Website | lauma.com |
What is LAUMA LINGERIE?
LAUMA LINGERIE is a lingerie label from Liepāja, a port city on Latvia's Baltic coast often described as the country's lingerie capital. It grew out of the Lauma textile enterprise and is one of the best-known lingerie names in the Baltic region.
History
AS Lauma was created as a state enterprise in 1969, with its fabric mill set up in the early 1970s and lingerie production developing alongside it. The company was privatised in 1994, and the label adopted the name LAUMA LINGERIE in 2005. Today the lingerie business and the textile company operate separately.
Products and positioning
The brand offers a broad intimate apparel range at accessible, mid-market prices:
- Bras, including wireless, underwired, push-up and bralette styles
- Briefs, strings, seamless and lace panties
- Loungewear and sleepwear
- Swimwear and shapewear
Distribution
LAUMA LINGERIE sells through its own shops, its website and third-party stockists, mainly in the Baltic countries.
Why it matters
The brand represents the lingerie manufacturing cluster that developed in Liepāja and shows how a former state textile enterprise transformed into a consumer brand with its own retail and online channels.
Frequently asked questions
Where is Lauma Lingerie from?
LAUMA LINGERIE is based in Liepāja, a port city on the Baltic coast of Latvia.
What does Lauma Lingerie sell?
It sells bras, briefs, loungewear, sleepwear, swimwear and shapewear.