Abecita
Abecita is a Swedish lingerie and swimwear brand that has produced underwear and swimwear with Swedish design since 1932. Its range includes nursing, support, sports and post-surgery bras as well as swimsuits.
| Founded | 1932 |
|---|---|
| Country | Sweden |
| Company | Abecita AB |
| Products | Lingerie, swimwear, nursing and support bras |
| Website | abecita.com |
What is Abecita?
Abecita is a Swedish underwear and swimwear brand operated by Abecita AB. It has made lingerie and swimwear with Swedish design since 1932 and uses the line "Dedicated to support women through life".
History
Abecita traces its history back to 1932, which makes it one of the longest-running lingerie and swimwear brands in Sweden. Its products have been designed in Sweden throughout that time, with a consistent focus on comfort and support for women of all ages.
Products and positioning
Abecita focuses on functional fit and support across different life stages. Its range covers:
- Everyday bras, briefs and maxi briefs
- Nursing and maternity lingerie
- Functional, sports and prosthesis bras
- Swimsuits and swimwear, including the Abecita by Swegmark line
- Robes
Collections include named styles such as English Garden, Maui and Rita.
Distribution
The brand is sold through Nordic department stores such as Åhléns and online retailers such as Boozt, as well as other lingerie and swimwear stockists.
Why it matters
Abecita is one of Sweden's long-established lingerie names. Its emphasis on support, maternity and post-surgery products reflects demand for function-led intimate apparel alongside fashion-led lingerie.
Frequently asked questions
Where is Abecita from?
Abecita is a Swedish lingerie and swimwear brand dating back to 1932.
What does Abecita sell?
Abecita sells bras, briefs, nursing and support lingerie, swimwear and robes.