Boob
Monthly Of Sweden · Sweden
Boob is a Swedish maternity, nursing and postpartum clothing brand, also sold as Boob Design. It makes clothing for pregnancy and breastfeeding, alongside swimwear, underwear and baby-related items.
| Origin | Sweden |
|---|---|
| Founder | Mia Seipel |
| Founded | 2000 (idea from 1999) |
| Parent | Monthly Of Sweden, since 2024 |
| Focus | Maternity and nursing wear |
| Website | boobdesign.com |
What is Boob?
Boob is a Swedish brand that designs clothing for pregnancy, nursing and the postpartum period. Its founder is Mia Seipel. The company says the idea was born in 1999 and describes itself as empowering women since 2000.
Products and positioning
The core range is maternity and nursing clothing, including a patented nursing collection. The company also lists swimwear, underwear, period underwear, reusable sanitary pads, cloth nappies, swim nappies, potty training pants and a nursing pillow. It says it prioritises longevity, design and quality, and mentions GOTS certification and a programme called Long live your clothes.
Distribution
Boob sells mainly through its online store, which offers country and language options for 54 countries, and it runs a programme for retailers who want to stock the range. Third-party shops also list the brand.
Why it matters
Since 2024 Boob has been part of Monthly Of Sweden, a group focused on sustainable consumption, which places a specialist maternity label inside a wider group built around longer-lasting use of products.
Frequently asked questions
Where is Boob from?
Boob is a Swedish brand. Since 2024 it has been part of the Swedish group Monthly Of Sweden.
Who founded Boob?
Boob was founded by Mia Seipel. The company dates the idea to 1999 and the brand to 2000.