Resteröds
Resteröds is a Swedish underwear and basics brand started in 1935 by the Matsson brothers in the village of Resteröd. It is known for well fitting tricot underwear and long johns, with an Original collection that has changed little since its early years.
| Founded | 1935 |
|---|---|
| Founders | The Matsson brothers |
| Origin | Resteröd, Sweden |
| Core product | Underwear and long johns |
| Website | resterods.com |
What is Resteröds?
Resteröds is a Swedish clothing company started in 1935 by the Matsson brothers, named after their small home village of Resteröd. From the outset the company designed underwear, long johns and linen for men and women.
History
The brand's original collection has remained almost untouched for around eight decades and still plays a central role in the range. In March 2015 Resteröds relaunched this Original collection, underlining its long standing focus on simplicity, high quality and well fitting tricot.
Products and positioning
Resteröds concentrates on everyday essentials rather than seasonal fashion. Core categories include:
- Men's underwear such as briefs and trunks
- Long johns and base layers
- Tricot basics and T shirts
The appeal rests on heritage, consistency and fit, positioning the label as a dependable Scandinavian basics brand.
Why it matters
Resteröds shows how a heritage basics label can build its identity around continuity, keeping a core product almost unchanged while relaunching it for a new generation of shoppers.
Frequently asked questions
Where is Resteröds from?
Resteröds is from Sweden and takes its name from the village of Resteröd, where the Matsson brothers started the company in 1935.
What does Resteröds make?
It makes underwear, long johns and tricot basics, centred on its long running Original collection.