Dedicated
Sweden
Dedicated is a Swedish clothing brand founded in 2006, initially as an environmental retail chain. It makes organic cotton t-shirts, sweaters, jackets and accessories.
| Founded | 2006 |
|---|---|
| Country | Sweden |
| Stores | Stockholm (2), Goteborg (1) |
| Certifications | Fairtrade, GOTS, GRS, SA8000, WRAP |
What is Dedicated?
Dedicated is a Swedish brand founded in 2006, initially as an environmental retail chain. It now makes casual clothing with a focus on sustainable materials.
Products and positioning
The range includes organic cotton t-shirts and socks, sweaters, puffer jackets, embroidered caps, patterned resort shirts, flannel shirts and corduroy trousers. Materials include organic and Fairtrade cotton, recycled polyester, recycled wool, hemp, TENCEL Lyocell and BIONIC-FINISH ECO. The brand avoids virgin animal fibres, except recycled wool in some winter pieces.
Sustainability and transparency
- Suppliers are audited and receive regular factory visits
- Each product page has a traceability widget showing the factories involved
- Known suppliers are listed on the Open Supply Hub platform
- Suppliers follow the brand's Supplier Code of Conduct V02
- Certifications include Fairtrade, GOTS, Global Recycled Standard, SA8000 and WRAP
Distribution
Dedicated has two stores in Stockholm, one in Goteborg and an online shop that serves a global audience.
Why it matters
Dedicated is a clear case of a Nordic brand making supply-chain traceability visible to shoppers at product level.
Frequently asked questions
Where is Dedicated from?
Dedicated is a Swedish brand, founded in 2006.
What does Dedicated sell?
Dedicated sells organic cotton t-shirts, sweaters, jackets, shirts, trousers, socks and caps made with certified and recycled materials.
