14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Jumperfabriken

Sweden

Jumperfabriken is a Swedish fashion brand founded in Gothenburg in 2007 by Elisabeth Synnes. It designs knitwear, dresses and jumper sets with a feminine fit, inspired by the elegance of the 1950s to 1970s.

Facts
Founded2007
FounderElisabeth Synnes
HeadquartersGothenburg
Concept storeStockholm
Menswear lineOlle by Jumperfabriken
Websitejumperfabriken.com
Segment
Mid-market
Categories
WomenswearMenswear
Sales channels
E-commerceOwn storesWholesaleDepartment stores

What is Jumperfabriken?

Jumperfabriken is a Swedish womenswear brand from Gothenburg, founded in 2007 by Elisabeth Synnes, who has more than 20 years of experience in the fashion industry. The name translates as "the jumper factory".

Products and positioning

The brand began with knitwear and now offers dresses and jumper sets with a feminine fit, creating modern versions of classic garments. It draws on craftsmanship traditions and the elegance of past decades, particularly the 1950s to 1970s, and describes its collections as ageless pieces made to be worn for a long time.

  • Carefully selected natural materials, including linen, cotton poplin and lace in summer
  • A men's line, Olle by Jumperfabriken
  • A limited collaboration with Carl Larsson-gården in Sundborn

Distribution

Jumperfabriken sells through its web shop, a concept store on Skånegatan in Stockholm and selected retailers across Sweden, including the department store Åhléns.

Why it matters

Jumperfabriken shows how a Swedish knitwear specialist can build a recognisable retro-inspired identity and extend it into dresses, menswear and heritage collaborations.

Frequently asked questions

Who founded Jumperfabriken?

Jumperfabriken was founded in Gothenburg in 2007 by Elisabeth Synnes.

What does Jumperfabriken sell?

It sells knitwear, dresses and jumper sets for women, plus a men's line called Olle by Jumperfabriken.

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