DePalma Workwear
DePalma Workwear is a Swedish workwear brand that combines functional clothing with contemporary design. It was developed in 2015 from the earlier DePalma Clothing label.
| Country | Sweden |
|---|---|
| Workwear label since | 2015 |
| Predecessor | DePalma Clothing, started 2001 |
| Focus | Functional workwear with design |
| Website | depalmaworkwear.com |
What is DePalma Workwear?
DePalma Workwear is a Swedish brand of functional workwear. It describes itself as workwear for a new generation of craftsmen, and it gives equal weight to function and to brand, image and design.
History
The name has roots in California. The DePalma Clothing label started in 2001 and operated across the United States, keeping ties to Sweden until 2013. In 2015 a group of people from different areas of expertise developed it further into DePalma Workwear.
Products and positioning
The brand defines craftsmen broadly, so its customers include bartenders, tattoo artists and restaurant workers as well as traditional tradespeople. Its approach rests on a few ideas.
- High quality combined with design
- Heritage materials mixed with new technology
- An emphasis on sustainability
Distribution
The brand sells through stockists, many of them in Sweden.
Why it matters
DePalma Workwear reflects a wider move of workwear out of trade use and into everyday and hospitality settings, where durability and style are both expected.
Frequently asked questions
Where is DePalma Workwear from?
DePalma Workwear is a Swedish brand. Its name has roots in California, where the earlier DePalma Clothing label began.
What does DePalma Workwear sell?
It sells functional workwear aimed at a new generation of craftsmen, including people in hospitality and creative trades.