Cissi och Selma
Sweden
Cissi och Selma is a Swedish womenswear label from Stockholm, known for colourful dresses. It began as a boutique in 2007 and launched its first own collection in 2013.
| Founded | 2007 |
|---|---|
| Founder | Cissi Centerwall |
| Based in | Stockholm, Sweden |
| Core category | Womenswear, especially dresses |
| Sizes | XS to XXL |
| Website | cissiochselma.se |
What is Cissi och Selma?
Cissi och Selma is a Swedish fashion brand founded by Cissi Centerwall. It started in 2007 as a boutique on Bondegatan in the Södermalm district of Stockholm, and the first collection under its own name followed in 2013.
Products and positioning
The range is built mainly around dresses, with skirts, tops, trousers and coats alongside them. Sizes run from XS to XXL. The label is associated with colourful clothing intended to spread happiness, and it also offers a children's line called Cissi & Selma MINI.
Distribution
The brand operates one physical boutique in Stockholm, which also stocks selected clothing, shoes and accessories from other brands. The full collection is sold through its online shop.
Why it matters
Cissi och Selma shows how a single independent boutique in Stockholm can grow into a label with its own collections, a children's offer and a direct online channel.
Frequently asked questions
Where is Cissi och Selma from?
Cissi och Selma is a Swedish brand based in Stockholm, where its boutique is located on Bondegatan in Södermalm.
Who founded Cissi och Selma?
The brand was founded by Cissi Centerwall, who opened the boutique in 2007 and launched the first own collection in 2013.