Rut & Circle
Rut & Circle is a Swedish womenswear brand founded in 2007. It creates complete, trend-inspired collections with a focus on colourful prints, aiming to make international trends accessible to women at every stage of life.
| Founded | 2007 |
|---|---|
| Origin | Sweden |
| Signature | Colourful prints |
| Online markets | Sweden, Denmark, Finland, Belgium, Netherlands |
| Website | rutandcircle.com |
What is Rut & Circle?
Rut & Circle is a Swedish fashion brand founded in 2007. It designs complete womenswear collections inspired by current international trends and aims to make them accessible to everyone.
Products and positioning
The brand's signature is colourful prints and pieces designed to stand out. Rut & Circle says it wants to represent the modern woman through all stages of life, and its range covers a full wardrobe:
- Tops, blouses and shirts
- Dresses and skirts
- Trousers and shorts
- Knitwear, cardigans and blazers
- Jackets, coats, sets and suits
Distribution
Rut & Circle sells through its own webshop, with storefronts for Sweden, Denmark, Finland, Belgium and the Netherlands, and offers a wholesale programme for retailers that want to stock the brand.
Why it matters
Rut & Circle illustrates the Scandinavian mid-market model in which brands translate international trends into accessible, print-led collections and grow across neighbouring Nordic and Benelux markets through a mix of direct online sales and wholesale.
Frequently asked questions
Where is Rut & Circle from?
Rut & Circle is a Swedish fashion brand founded in 2007.
What does Rut & Circle sell?
Rut & Circle sells womenswear including dresses, tops, trousers, knitwear and outerwear, often in colourful prints.