Kriss Sweden
Kriss Sweden is a Swedish womenswear brand and store chain. It sells feminine clothing and accessories in sizes S to XXL through its own boutiques and online shop.
| Country | Sweden |
|---|---|
| Company | Kriss Sweden AB |
| Sizes | S to XXL |
| Channels | Own boutiques, online shop |
| Website | kriss.eu |
What is Kriss Sweden?
Kriss Sweden, operated by Kriss Sweden AB, is a Swedish fashion company focused on womenswear. It describes its clothing as flattering and feminine, with a great fit and attractive patterns in each season's colours.
Products and positioning
The collection is aimed at women who want comfortable yet polished everyday clothing. Sizes normally run from S to XXL.
- Blouses, tops and tunics
- Dresses and skirts
- Blazers, knitwear and trousers
- Outerwear and accessories
A dedicated Klassiker range brings together recurring styles that remain available across seasons.
Distribution
Kriss operates its own chain of KRISS boutiques and an online shop with a customer club. The retailer was already expanding in the mid 2000s, when it announced plans to open 25 new stores within a year.
Why it matters
Kriss is one of the Scandinavian womenswear chains that combine a store network with a direct online channel. Its focus on fit and inclusive sizing up to XXL shows how mid-market brands serve a broad customer base outside the youth driven fast fashion segment.
Frequently asked questions
Where is Kriss from?
Kriss is a Swedish fashion company, operated by Kriss Sweden AB.
What does Kriss Sweden sell?
Kriss sells feminine womenswear and accessories, from blouses and dresses to knitwear and outerwear, in sizes S to XXL.