Bleuforêt
France
Bleuforêt is a French maker of socks and tights based in Vagney in the Vosges. It is produced by the family owned company Tricotage des Vosges.
| Country of origin | France |
|---|---|
| Headquarters | Vagney, Vosges |
| Company | Tricotage des Vosges |
| Products | Socks and tights |
| Own stores | 19 listed |
What is Bleuforêt?
Bleuforêt is a French hosiery brand whose headquarters and production are in Vagney, in the Vosges department of the Grand Est region. The business grew from the 1994 purchase of the Vagney site by Jacques Marie, who created the company Tricotage des Vosges. The company remains owned by the Marie family. One directory page gives 1995 as the start year.
Products and positioning
The range covers socks in natural fibres such as merino wool, silk and cashmere, together with cotton tights. In 2017 the brand added a higher end line of tights in synthetic yarns, available sheer or opaque. Its signature item is the Fleur de Peau cotton sock. Average prices are listed at between 5 and 50 euros.
Distribution
The brand was first sold in Paris department stores, including Printemps and Galeries Lafayette. During the 2000s it expanded to department stores in seven countries and began selling online. From 2016 it opened its own stores, starting in Paris and Lyon, and the source lists 19 stores.
Why it matters
Bleuforêt is an example of a regional French manufacturer that moved from supplying department stores to running its own retail network while keeping production in France.
Frequently asked questions
Where is Bleuforêt from?
Bleuforêt is a French brand with its headquarters and production in Vagney in the Vosges.
What does Bleuforêt sell?
Bleuforêt sells socks and tights, including natural fibre socks and cotton tights.