August Society
Singapore
August Society is a Singapore women's swimwear brand founded around 2015 by Toni Chan. It sells swimsuits as separate pieces so that women of different sizes can find a fit.
| Founded | Around 2015 |
|---|---|
| Founder | Toni Chan |
| Country | Singapore |
| Offer | Women's swimwear separates |
What is August Society?
August Society is a Singapore swimwear label. A Vulcan Post article from December 2015 described the company as six months old, which places its founding around 2015. Toni Chan is the founder and creative director and was then the only full-time member of staff.
Products and positioning
The brand sells women's swimwear, with swimsuits offered as separate pieces so that women of different sizes can find a fit. At the time of the article, garments were made by manufacturers in Bali and China. The brand donated S$5 from every swimsuit sold to charity: water.
Distribution
The brand sold through a website dedicated to women's swimwear. It offered a flexible return policy that allowed customers to try suits on at home, and it also used a home showroom, with pop-up events planned. A later listing shows it trading at a Singapore shopping mall pop-up.
Why it matters
August Society is an example of a digital-first swimwear label that uses separates and home try-on to deal with fit, a common return driver in the category.
Frequently asked questions
Where is August Society from?
August Society is a swimwear brand from Singapore.
Who founded August Society?
Toni Chan founded August Society and serves as its creative director.