Marie Jo
Van de Velde · Belgium
Marie Jo is a Belgian lingerie and swimwear brand owned by the Van de Velde group, present in women's wardrobes since 1981. It is known for elegant, well fitting designs with details inspired by art, interiors and architecture.
| Country | Belgium |
|---|---|
| Group | Van de Velde |
| In wardrobes since | 1981 |
| Lines | Lingerie, Marie Jo Swim |
| Website | mariejo.com |
What is Marie Jo?
Marie Jo is a Belgian lingerie brand belonging to Van de Velde, the Belgian intimate apparel group that also owns PrimaDonna. The brand has been a staple in women's wardrobes since 1981.
Products and positioning
Marie Jo designs elegant, well fitting lingerie and swimwear. Its collections feature surprising details inspired by art, interior design and architecture, and the brand emphasises comfort and a flattering fit for every breast type.
- Lingerie, including bras and matching briefs
- Swimwear under the Marie Jo Swim line
- Limited editions, such as those created to mark Van de Velde's 100th anniversary
Distribution
Marie Jo has its own website, and its parent group Van de Velde also operates retail businesses of its own, including Rigby & Peller and Lincherie.
Why it matters
Together with PrimaDonna, Marie Jo is one of the core brands of Belgium's leading lingerie group and a reference in the European specialist lingerie trade, where fit expertise is a key point of difference.
Frequently asked questions
Who owns Marie Jo?
Marie Jo belongs to Van de Velde, the Belgian lingerie group that also owns PrimaDonna.
Where is Marie Jo from?
Marie Jo is a Belgian lingerie and swimwear brand.