PLUTO
PLUTO is a Belgian women's nightwear brand from Ninove, founded in 1976. It makes pyjamas, silk nightdresses and knitted sleepwear and exports to markets across Europe and beyond.
| Founded | 1976 |
|---|---|
| Headquarters | Ninove, Belgium |
| Focus | Women's nightwear |
| Export markets | Europe, North America, Japan, Brazil |
| Website | pluto.be |
What is PLUTO?
PLUTO is a nightwear brand produced by a knitwear company based in Ninove, Belgium. The business was founded in 1976 and operates as a manufacturer, importer and exporter, classified under the manufacture of underwear and knitted nightwear.
Products and positioning
PLUTO focuses on women's nightwear. Its collections include pyjamas and silk nightdresses, alongside seasonal ranges such as summer nightwear and warmer pieces in flannel and wool for colder months. The brand's roots in knitwear remain visible in its knitted sleepwear.
Distribution
The brand runs a Dutch-language webshop for Belgium and lists partner stores and webshops that carry its collections. Its export markets include:
- Western and Central Europe
- North America, including Canada and the United States
- Japan and the wider Asia-Pacific region
- Brazil
Imports of materials and products come from Europe, including Italy and Bulgaria.
Why it matters
PLUTO is a long-established Belgian nightwear maker that combines their own production heritage with branded collections sold through specialist retailers at home and abroad.
Frequently asked questions
Where is PLUTO from?
PLUTO comes from Ninove in Belgium, where the company was founded in 1976.
What does PLUTO make?
PLUTO makes women's nightwear, including pyjamas, silk nightdresses and knitted sleepwear.