ALICIAAUDREY
Belgium
ALICIAAUDREY is a Belgian womenswear label known for double-faced coats, many of them reversible. It was started by two friends, Alicia Meus and Audrey Joris, and makes coats in pure wool and cashmere.
| Origin | Belgium |
|---|---|
| Founders | Alicia Meus and Audrey Joris |
| Signature product | Double-faced coats, many reversible |
| Materials | Pure wool and cashmere, fabrics developed in-house |
What is ALICIAAUDREY?
ALICIAAUDREY is a Belgian label that focuses on double-faced coats. According to a trade press release from a Belgian fashion showroom, it was founded by two friends, Alicia Meus and Audrey Joris, after one of them had a custom coat made at a tailor market in Shanghai.
History
The same release says the label has existed for ten years and that the founders draw on vintage styles for their current collections. It also states that the brand is preparing for international growth, without giving details. Since 2020 the label has worked with the royal warrant holder Natan on unique pieces.
Products and positioning
The core product is the double-faced coat, many of them reversible, with variations in pockets, belts and accents. The fabrics are developed in-house from pure wool and cashmere. The designs are described as minimal and timeless, with a subtle twist in colour, detailing or finishing, and are aimed at the in-between seasons.
Distribution
The release names a Belgian boutique, represented by Sophie Helsmoortel of Cashmere, Cotton & Soie, as a long-standing supporter of the brand since its first collections. This points to a wholesale model through specialist retailers.
Frequently asked questions
Where is ALICIAAUDREY from?
ALICIAAUDREY is a Belgian label.
Who founded ALICIAAUDREY?
The label was founded by two friends, Alicia Meus and Audrey Joris.