Terre Bleue
Duror · Belgium
Terre Bleue is a Belgian fashion brand owned by the family fashion company Duror. It sells its collections through its own store chain, more than 250 multi-brand retailers and its web shop.
| Country | Belgium |
|---|---|
| Owner | Duror |
| Launched | Early 2000s |
| Own stores | 16 (2018) |
| Multi-brand stockists | 250+ |
| Website | terrebleue.be |
What is Terre Bleue?
Terre Bleue is a Belgian fashion brand belonging to Duror, a fashion company whose roots go back to 1938. Terre Bleue was developed by Duror at the beginning of the 2000s and has grown into one of the better known domestic labels in the Belgian clothing market.
History
Over roughly seventeen years Duror built Terre Bleue into a chain of sixteen own stores. In December 2018 the Belgian fashion company Zilton joined Duror, with the two businesses aiming for synergies in sales, purchasing and marketing. Duror CEO Dirk Perquy described the move as a sign of faith in the Belgian fashion market and in multi-brand retail.
Distribution
Terre Bleue uses a mixed distribution model:
- A chain of own stores in Belgium
- More than 250 multi-brand stores
- Its own web shop
Why it matters
Terre Bleue shows how a family owned fashion company can combine an own retail network with a broad wholesale base. The brand's emphasis on independent multi-brand stores, alongside its own shops and online channel, makes it a reference point for mid-sized European labels balancing direct and wholesale distribution in a single domestic market.
Frequently asked questions
Where is Terre Bleue from?
Terre Bleue is a Belgian fashion brand. It is owned by the Belgian fashion company Duror.
Where can you buy Terre Bleue?
Terre Bleue is sold in its own stores, in more than 250 multi-brand stores and through its web shop.