Bellerose
Belgium
Bellerose is a Belgian clothing brand founded in 1989 that sells casual essentials for women, men and children. Wikipedia names Patrick Van Heurck as its primary owner and head of design, though that detail is not recent.
| Founded | 1989 |
|---|---|
| Founders | Jean-Pierre Delhaye, Charly Bouvy, Patrick Van Heurck |
| Headquarters | Groot-Bijgaarden, Belgium (per Wikipedia) |
| Segment | Premium and contemporary |
| Website | bellerose.com |
What is Bellerose?
Bellerose is a Belgian fashion brand offering casual, comfort-led clothing for women, men and children. The brand states on its website that since 1989 it has been selecting well-designed and sustainable essentials that combine comfort and style.
History
According to Wikipedia, Bellerose was founded in 1989 by Jean-Pierre Delhaye, Charly Bouvy and Patrick Van Heurck, starting with men's shirts. The name refers to Bellerose in New York. The first shop opened in the Belgian coastal resort of Knokke around 1990 or 1991. A women's collection arrived in 1998 and a children's line in 2002.
Products and positioning
The range covers everyday womenswear, menswear and childrenswear. The brand's site highlights collaborations, for example with Etonic, and a second-hand option that lets customers bring pieces back in store.
Business model and distribution
Bellerose operates its own shops in Belgium and France alongside an online store and third-party retailers. Wikipedia reported 22 own stores in 2013, including two in France; this figure is dated and current numbers should be checked with the company. The same source describes Van Heurck as the primary owner and director of design. We could not verify the current ownership structure, so none is stated here.
Why it matters
Bellerose is one of several Belgian labels, alongside Antwerp-based brands, that have built international premium casualwear businesses from a home market of owned stores and wholesale.
Frequently asked questions
Where is Bellerose from?
Bellerose is a Belgian brand founded in 1989. Its headquarters is reported to be in Groot-Bijgaarden, a suburb of Brussels.
Who founded Bellerose?
Wikipedia names Jean-Pierre Delhaye, Charly Bouvy and Patrick Van Heurck as the founders, who began with men's shirts.