LN|KNITS
LN|KNITS is a Belgian fair fashion knitwear brand founded by Ellen Kegels. Its pieces are designed in Belgium and hand-knitted in Peru from natural alpaca wool.
| Founder | Ellen Kegels |
|---|---|
| Base | Brasschaat, Belgium |
| Production | Hand-knitted in Peru |
| Material | Alpaca wool |
| Direct-only sales since | January 2023 |
| Website | lnknits.com |
What is LN|KNITS?
LN|KNITS, also written LN Knits, is a knitwear label from Belgium with the motto designed in Belgium with warmth, handmade in Peru with love. The brand describes itself as fair fashion: its knitwear is made from natural alpaca wool and hand-knitted by Peruvian women who receive fair wages.
History
The brand was founded by Ellen Kegels and is associated with the Antwerp area, with its shop and studio in Brasschaat. In January 2023 LN|KNITS ended its cooperation with multi-brand boutiques and moved to selling exclusively online and from its own showroom. At the same time it stopped taking part in discount periods, selling winter items in winter and summer items in summer.
Products and positioning
- Sweaters, cardigans, beanies and scarves
- Kids' and newborn knitwear
- Knit-your-own kits, yarn and needles
- Free repairs and a preloved section
Why it matters
LN|KNITS is a notable example of a small brand leaving wholesale to protect margins and keep prices reasonable as fair-trade purchase costs rise. Its mix of direct sales, repair services and second-hand resale reflects a circular approach to knitwear.
Frequently asked questions
Who founded LN|KNITS?
LN|KNITS was founded by Ellen Kegels in Belgium.
Where is LN|KNITS made?
The knitwear is designed in Belgium and hand-knitted in Peru from alpaca wool.