Caroline Biss
Belgium
Caroline Biss is a family-owned Belgian womenswear brand that began in 1963 as Caroline. It is known for bright colours and prints, sold through its own stores and multi-brand retailers.
| Country of origin | Belgium |
|---|---|
| Founded | 1963 (as Caroline), renamed 1988 |
| Own stores | 18 in Belgium, 11 in the Netherlands, 2 in Luxembourg |
| Wholesale reach | About 250 multi-brand stores |
What is Caroline Biss?
Caroline Biss is a Belgian womenswear brand run as a family business, now in its sixth generation according to a 2025 profile. Its first store opened in Antwerp.
History
The company was launched in 1963 under the name Caroline, starting with dress collections for active women. A second line, Total Look, was added later, and the two lines merged under the name Caroline Biss in 1988.
Products and positioning
The brand describes its style as "ludique chic" and favours bright colours and prints. It has a small in-house team that includes five stylists.
Distribution
The profile reports 18 own stores in Belgium, 11 in the Netherlands and 2 in Luxembourg, alongside about 250 multi-brand stores worldwide. Production is described as taking place at two sites in Bulgaria, one in Moldova and a platform in Hong Kong.
The profile also reports consolidated revenue and a ten-person team, and says moves to Rotterdam and Roulers are planned. As a family business spanning six generations, it is a notable example of a long-running Belgian fashion company with its own retail network.
Frequently asked questions
Where is Caroline Biss from?
Caroline Biss is a Belgian brand. Its first store opened in Antwerp.
What does Caroline Biss sell?
Caroline Biss sells women's fashion, including dresses, in bright colours and prints, through its own stores and multi-brand retailers.