14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Gigue

Castellino · Belgium

Gigue is a Belgian women's fashion brand founded in 1991 by designer Jo Wyckmans. It is known for pure silhouettes with a sporty twist and for the trouser suit.

Facts
Founded1991
FounderJo Wyckmans
Creative directorAudrey Wyckmans
OwnerCastellino
Own storeGhent, Belgium
Websitegigue.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
Own storesWholesale

What is Gigue?

Gigue is a Belgian women's fashion brand founded in 1991 by designer Jo Wyckmans. Its style is described as pure silhouettes with a sporty twist, and the trouser suit is its signature look.

History

Wyckmans's daughter Audrey Wyckmans is now creative director and head of design, and has added a more feminine, elegant style with more colour and prints. The previous owner went bankrupt in 2024 and the brand is now owned by Castellino.

Products and positioning

Gigue makes women's clothing and accessories for holidays, work and festive occasions.

Distribution

Before the bankruptcy Gigue operated eight own stores. The only remaining own store is in Ghent, at Kalandestraat, and the company has said it aims to reopen three, including its former store on Schuttershofstraat in Antwerp. The summer collection is sold in more than 80 multi-brand boutiques.

Why it matters

Gigue is a family-founded Belgian label restarting its store network under new ownership while continuing to supply independent boutiques.

Frequently asked questions

Who founded Gigue?

Gigue was founded in 1991 by Belgian designer Jo Wyckmans.

What does Gigue sell?

Gigue sells women's clothing and accessories, with the trouser suit as its signature look.

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