14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Sea Me Happy

Belgium

Sea Me Happy is a Belgian womenswear brand founded in 2016 by mother and daughter Mercedes Schwithal and Noémie Moereels. It started as a small tie-dye operation and is known for cheerful, comfortable clothing in sunny colours.

Facts
Founded2016
FoundersMercedes Schwithal and Noémie Moereels
OriginBelgium
SignatureTie-dye prints
Websiteseamehappy.be
Segment
Premium
Categories
WomenswearSwimwearBagsAccessories
Sales channels
E-commerceWholesale

What is Sea Me Happy?

Sea Me Happy is a Belgian fashion brand founded in 2016 by the mother and daughter duo Mercedes Schwithal and Noémie Moereels. It began as a small tie-dye business and has grown into a full womenswear collection.

Products and positioning

The brand is known for joyful, comfortable clothing with sunny colours and distinctive tie-dye prints. It describes its pieces as high quality with colourful and relaxed fits, and emphasises natural materials, sustainability and local production.

  • Dresses, tops, skirts, shorts and trousers
  • Knitwear, sweaters and cardigans
  • Coats, jackets and T-shirts
  • Swimwear, bags and accessories

Distribution

Sea Me Happy sells through its own online shop and through a network of authorised retailers, including fashion boutiques in Belgium and the Netherlands.

Why it matters

Sea Me Happy is part of a group of Belgian labels that have built recognisable identities around colour and print, showing how a small family business can grow from a craft technique into a full lifestyle collection.

Frequently asked questions

Who founded Sea Me Happy?

Sea Me Happy was founded in 2016 by mother and daughter Mercedes Schwithal and Noémie Moereels.

Where is Sea Me Happy from?

Sea Me Happy is a Belgian fashion brand.

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