14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

JULIA JUNE

Belgium

JULIA JUNE is a Belgian womenswear label run by former retailers turned designers. It makes characterful clothing with a feminine twist, from blazers and blouses to knitwear and denim.

Facts
CountryBelgium
CategoryWomenswear
TaglineSoft Fabrics. Strong Statements.
CollaborationMarie Martens x JULIA JUNE
Websitejuliajune.com
Segment
Premium
Categories
WomenswearAccessoriesDenim
Sales channels
E-commerceOwn storesWholesale

What is JULIA JUNE?

JULIA JUNE is a Belgian womenswear brand that sums up its approach as "Soft Fabrics. Strong Statements." It is run by former retailers who became designers.

Products and positioning

The label's style is creative and unconventional, mixing fabrics, textures and fits to produce smart clothes with a distinct character and a feminine twist. The range covers:

  • Jackets and blazers
  • Tops and blouses
  • Knitwear
  • Trousers, skirts and denim
  • Accessories

The brand has released a collaboration collection with Marie Martens. Price points place it in the premium segment, with blouses at around 185 to 265 euros and blazers above 400 euros.

Distribution

JULIA JUNE sells online, shipping to more than 25 countries including France, Germany and the Netherlands, and operates its own stores. A business-to-business portal serves retail partners, and the brand has appeared in a pop-up at Maasmechelen Village alongside Collectors Club and FURORE.

Why it matters

JULIA JUNE is an example of retail experience translated into design, with a Belgian label combining direct sales and wholesale.

Frequently asked questions

Where is JULIA JUNE from?

JULIA JUNE is a Belgian womenswear brand.

What does JULIA JUNE sell?

It sells women's clothing including blazers, blouses, knitwear, trousers, skirts and denim, plus accessories.

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