Furore
Furore is a womenswear label from Antwerp, Belgium, launched in 2013 with a mini collection. It makes timeless, seasonless essentials for women.
| Launched | 2013, relaunched 2019 |
|---|---|
| Base | Antwerp, Belgium |
| Flagship | Komedieplaats, Antwerp |
| Lines | The Collection, Never Out of Stock, The Official |
| Website | furore.fashion |
What is Furore?
Furore is a Belgian womenswear brand based in Antwerp, where its flagship store is located on the Komedieplaats. It was launched in 2013 with a mini collection and relaunched in 2019 through the Flanders Fashion Design International project Close the loop. Designer Elke Baert is associated with the label.
Products and positioning
The brand targets women "at the age of influence" and concentrates on timeless, seasonless essentials. Its offer is organised into several lines:
- The Collection, the main seasonal range
- Never Out of Stock and The Official, ongoing essentials
- Limited Edition pieces
Seasonless pieces are meant to be worn across years rather than discarded after one season, which is the idea behind the brand's ongoing lines. The Antwerp flagship acts as the brand's own retail point.
Why it matters
Furore is a Belgian label built around seasonless wardrobes, and its 2019 relaunch was tied explicitly to a circular fashion project.
Frequently asked questions
Where is Furore from?
Furore is a womenswear brand from Antwerp, Belgium.
What does Furore sell?
Furore sells timeless, seasonless womenswear essentials, along with limited edition pieces.