Alexa Fairchild
Belgium
Alexa Fairchild is a family-run brand with a Belgian link that launched its first collection in December 2017. It makes seasonless, gender-neutral streetwear-inspired clothing that is partly equestrian-inspired.
| Country | Belgium |
|---|---|
| First collection | December 2017 |
| Production | Hand-crafted in Italy |
| Launch channel | Own website |
| Website | alexafairchild.com |
What is Alexa Fairchild?
Alexa Fairchild is a brand created by a family with American and European backgrounds: Stephen and Erin Fairchild and their daughters Alexa and Natasha. Alexa, described as an American-born Belgian rider, is Creative Director and Co-Managing Director.
History
A trade article dated December 2017 covers the launch of its first collection. A launch event was planned for Brussels in early 2018.
Products and positioning
The collection is seasonless and gender-neutral, with streetwear-inspired pieces that are partly equestrian-inspired. Items include leatherwear, cashmere, leggings, technical tops and knitwear such as sweaters, beanies, scarves and gloves. Features include reflective piping and an anti-bacterial, hypo-allergenic nylon. The garments are hand-crafted in Italy.
Distribution
At launch the brand sold only online through its own website, with plans to expand to select multi-brand shops and other e-commerce platforms. A later article reports a North American launch.
Why it matters
The brand shows how an equestrian background can inspire a seasonless streetwear collection, and how a family-run label can start with direct online sales before approaching multi-brand shops.
Frequently asked questions
Where is Alexa Fairchild from?
Alexa Fairchild has Belgian and American roots, with a launch event planned in Brussels, and its garments are made in Italy.
What does Alexa Fairchild sell?
It sells seasonless, gender-neutral clothing including leatherwear, cashmere, leggings, technical tops and knitwear.