Eat Dust
Eat Dust is a Belgian clothing brand founded in 2010 by Rob Harmsen and Keith Hioco. It makes ready-to-wear inspired by workwear, Japanese denim and vintage American style.
| Founded | 2010 |
|---|---|
| Founders | Rob Harmsen and Keith Hioco |
| Origin | Belgium |
| Influences | Workwear, Japanese denim, vintage American style |
| Website | eatdustclothing.com |
What is Eat Dust?
Eat Dust is a Belgian clothing label founded in 2010 by Rob Harmsen and Keith Hioco, two friends who met through a shared interest in biker culture, tattoo art and vintage fashion.
Products and positioning
The brand makes ready-to-wear clothing. Its design language draws on three sources:
- Workwear
- Japanese denim
- Vintage American aesthetics
These influences reflect the founders' background in biker and tattoo culture, and give the label a rugged, heritage-minded identity within the contemporary segment. The collection also lists shoes as a product category, and the brand presents itself to retail buyers as a Belgian ready-to-wear label.
Distribution
Eat Dust is listed by independent fashion boutiques and showroom platforms, such as the Pages Mode listing, which presents the label to retail buyers.
Why it matters
Eat Dust is a Belgian example of a small label that grew from subculture interests into a ready-to-wear collection, reflecting the continued appeal of workwear, denim and Americana among independent European menswear buyers.
Frequently asked questions
Where is Eat Dust from?
Eat Dust is a clothing brand from Belgium, founded in 2010.
Who founded Eat Dust?
Eat Dust was founded by Rob Harmsen and Keith Hioco.