Banana Moon
Monaco
Banana Moon is a women's swimwear and beachwear brand founded in Monaco in 1984. It makes swimsuits, beachwear and accessories, and it is sold in more than 55 countries.
| Founded | 1984 |
|---|---|
| Origin | Monaco |
| Founders | Daniel and Veronique Flachaire, with Bernard Donati |
| Main category | Women's swimwear and beachwear |
What is Banana Moon?
Banana Moon is a swimwear and beachwear brand for women, founded in Monaco in 1984 by Daniel and Veronique Flachaire together with Bernard Donati. The name comes from two yachts the founders saw in the port of Saint-Laurent: Banana Split and Chérie Moon. The brand also credits Nat Maori, a young Californian designer they met, with a contribution to its start.
Products and positioning
The core of the range is women's swimwear. Over time the brand added further lines, which it has described as:
- Banana Moon Intimates, launched in 2005
- Banana Moon Couture, launched in 2006
- Banana Moon Teens, launched in 2012
The label has since extended into sneakers, bags and everyday clothing. According to a profile of the company, design, screen printing, cutting and assembly take place at its own production facilities in Monaco.
Distribution
Banana Moon is sold in over 55 countries and has stores in Europe, the Caribbean and the United States. Department store retailers named in the profile include Galeries Lafayette, Printemps, El Corte Ingles, La Rinascente and Globus.
Frequently asked questions
Where is Banana Moon from?
Banana Moon was founded in Monaco in 1984, and its design and production are described as taking place there.
What does Banana Moon sell?
It sells women's swimwear, beachwear and accessories, and has added sneakers, bags and everyday clothing.