Lousy Livin
Lousy Livin is an underwear brand best known for boxer shorts with playful all-over prints such as pizzas, doughnuts and cocktails. Its range also includes trunks, socks, pyjamas, loungewear and home textiles.
| Category | Underwear and loungewear |
|---|---|
| Signature | Printed boxer shorts |
| Retail partners | Blue Tomato, skatedeluxe, Zalando |
| Website | lousylivin.com |
What is Lousy Livin?
Lousy Livin is an underwear and loungewear label recognisable for its bold, humorous prints. Motifs such as pizzas, ice creams, doughnuts and cocktails appear across its boxer shorts and have become the brand's visual signature.
Products and positioning
The core of the range is underwear, extended into adjacent categories:
- Boxer shorts, trunks and boxer briefs
- Socks
- Pyjamas, lounge trousers and dressing gowns
- Towels and bed linen
- Skateboard decks and collaboration pieces
Products are offered individually and in multi-pack bundles, which suits gifting as well as everyday use.
Distribution
Lousy Livin sells through its own online shop and through specialist retailers with roots in skateboarding and board sports, such as Blue Tomato and skatedeluxe, as well as large online fashion platforms such as Zalando.
Why it matters
Lousy Livin shows how a basic category like men's underwear can be turned into a print-driven lifestyle product. Its placement in skate and board sports retail connects the label with a younger, youth culture oriented audience rather than traditional underwear departments.
Frequently asked questions
What does Lousy Livin sell?
Lousy Livin sells printed boxer shorts, trunks, socks, pyjamas, loungewear, towels and bed linen.
Where can I buy Lousy Livin underwear?
Lousy Livin is sold through its own online shop and retailers such as Blue Tomato, skatedeluxe and Zalando.