14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Sneaky Fox

Denmark

Sneaky Fox is a Danish hosiery brand making patterned tights and pantyhose for women, produced in Italy. Its legwear is designed for women who style their look with daring colours and unconventional combinations.

Facts
OriginDenmark
CategoryTights and pantyhose
ProductionItaly
FitOne size, XS to XL
Websitesneakyfox.com
Segment
Mid-market
Categories
LingerieWomenswear
Sales channels
WholesaleE-commerceMarketplaces

What is Sneaky Fox?

Sneaky Fox is a women's legwear brand from Denmark. Its listed manufacturer is MP Denmark, a company based in Herning, and the collection is produced in Italy. The brand speaks to a woman who "empowers her look with daring colours and unconventional styling".

Products and positioning

The range focuses on fashion tights and pantyhose rather than basic hosiery. Typical characteristics include:

  • Patterned designs, such as delicate florals
  • Named styles including Scarlet, Joy, Nika, Harlow, Wendy, Fay and Margot
  • Colourways from black to fashion shades such as chocolate
  • One size fitting XS to XL

The pieces are intended for both everyday wear and special occasions, positioning tights as a styling accessory rather than a basic.

Distribution

Sneaky Fox is sold through retailers and online fashion platforms, including the Nordic department store platform Boozt, which is an authorised retailer of the brand.

Why it matters

Sneaky Fox reflects the growth of fashion led legwear in Scandinavia, where hosiery specialists use pattern and colour to turn tights into a seasonal fashion category.

Frequently asked questions

Where is Sneaky Fox from?

Sneaky Fox is a Danish hosiery brand, with its collection produced in Italy.

What does Sneaky Fox sell?

Sneaky Fox sells women's fashion tights and pantyhose, many with patterns such as florals.

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