Decoy
JBS Textile Group A/S · Denmark
Decoy is a Danish hosiery and underwear brand from JBS Textile Group. It makes socks, tights and seamless underwear for fashion-conscious women.
| Parent company | JBS Textile Group A/S |
|---|---|
| Origin | Denmark |
| Products | Tights, socks, seamless underwear |
| Target | Women |
| Website | decoy.dk |
What is Decoy?
Decoy is a hosiery brand belonging to JBS Textile Group A/S, the Danish textile company. It is presented as a collection of high-quality socks and tights for the fashion-conscious woman.
Products and positioning
The core of the range is legwear, complemented by seamless basics. Products include:
- Tights in a range of deniers, including microfibre and thermal styles
- Shaping tights such as the Body Optimizer 40 denier with control top
- Socks, including knee-highs and ankle socks
- Seamless bra tops and hipsters
The brand also offers multipacks and versions made with recycled or organic certified materials. Sizing on items such as the Body Optimizer tights runs from S/M up to XXL, and price points sit in the accessible mid-market.
Distribution
Decoy is sold through Nordic and European retailers, including the online retailer Boozt as an authorised reseller, Swedish department store Åhlens and sports retailer Decathlon in Germany.
Why it matters
Decoy shows how Scandinavian textile groups build focused hosiery brands that reach consumers mainly through wholesale partners and multi-brand online platforms.
Frequently asked questions
Who makes Decoy tights?
Decoy is a brand of JBS Textile Group A/S, a Danish textile company.
What does Decoy sell?
Decoy sells tights, socks and seamless underwear for women.