Maaji
Maaji is a Colombian swimwear and summer lifestyle brand founded in 2003 by sisters Amalia and Manuela. It makes bikinis and swimsuits in sizes XS to 3XL with a strong focus on sustainable materials.
| Founded | 2003 |
|---|---|
| Founders | Amalia and Manuela (sisters) |
| Country | Colombia |
| Sizes | XS to 3XL |
| Website | maaji.co |
What is Maaji?
Maaji is a swimwear brand from Colombia, founded in 2003 by the sisters and business partners Amalia and Manuela. The company describes its ambition as becoming the biggest summer lifestyle brand in the world.
Products and positioning
Maaji designs bikinis, swimsuits and beachwear with bold prints and colours, released in themed collections. The brand highlights Colombian style and body positivity, offering sizes from XS to 3XL.
- Bikinis and one piece swimsuits
- Beachwear and resort pieces
- Themed seasonal collections
Sustainability is a central theme: around 80 percent of its garments are made from sustainable materials, and in 2020 the company committed to obtaining B Corp certification.
Distribution
Maaji sells through its own online shop and through wholesale customers, including international swimwear retailers.
Why it matters
Maaji is one of the best known Latin American swimwear exports and shows how a founder led family brand can scale internationally with a distinctive design identity, inclusive sizing and a public sustainability commitment.
Frequently asked questions
Where is Maaji from?
Maaji is a swimwear brand from Colombia.
Who founded Maaji?
Maaji was founded in 2003 by the sisters Amalia and Manuela.