Adriana Santacruz
Adriana Santacruz is a Colombian fashion label from Pasto that makes outerwear and ready-to-wear woven by hand using the techniques of the Indigenous Los Pastos culture. Its collections include capes, ponchos, ruanas, coats, vests and mantles in organic cotton and wool.
| Origin | Pasto, Colombia |
|---|---|
| Founder | Adriana Santacruz |
| Craft | Hand-woven Los Pastos loom techniques |
| Materials | Organic cotton and wool, natural dyes |
| Showrooms | Bogotá and Pasto |
| Website | adrianasantacruz.com |
What is Adriana Santacruz?
Adriana Santacruz is the eponymous label of a fashion designer born in Pasto, in southern Colombia. The brand is built on the loom weaving traditions of the Los Pastos, a pre-Columbian culture, and describes its approach as "Moda con espíritu", fashion with spirit.
History
Santacruz first met the women weavers of the region in 1999 as a student. In 2008 she received a scholarship to study fashion design at Istituto Marangoni in Milan, before launching her own label rooted in the craft of her home region.
Products and positioning
The brand offers a ready-to-wear line and a high-end line. Typical pieces are capes, ponchos, ruanas, coats, vests and mantles. Key characteristics include:
- Fabrics hand-woven on looms by women descended from the Los Pastos
- 100% organic cotton and wool coloured with natural dyes
- Production without machinery or large textile factories
- Themes of origin, art, spirituality and sustainability
Distribution
The brand runs showrooms in Bogotá, in the Zona G district, and outside Pasto, and sells online in Spanish and English.
Why it matters
Adriana Santacruz shows how a designer label can turn an Indigenous textile tradition into a contemporary fashion offer while keeping production in the hands of the artisans who hold the craft.
Frequently asked questions
Where is Adriana Santacruz from?
Adriana Santacruz is from Pasto, Colombia, and the brand has showrooms in Pasto and Bogotá.
What does Adriana Santacruz make?
The brand makes hand-woven capes, ponchos, ruanas, coats, vests and mantles using Los Pastos weaving techniques, organic cotton and wool.