Juan Pablo Socarrás

Juan Pablo Socarrás is a Colombian designer label known for fashion made with artisan communities across Latin America. Its collections for women and men use natural fibres and handcraft, and the brand has extended into home textiles.

What is Juan Pablo Socarrás?

Juan Pablo Socarrás is the label of the Bogotá born designer of the same name, whose family roots lie on Colombia's Caribbean coast. Its guiding line is No vendo productos, vendo historias hechas a mano: it sells handmade stories rather than products.

History

Before building his own brand, Socarrás spent nearly seven years at Artesanías de Colombia. He has worked for more than two decades with artisan communities in Colombia, Mexico, Guatemala and Peru.

Products and positioning

Collections are made from cotton, linen, alpaca and other natural fibres and feature hand embroidery and ancestral techniques. The Magdalena collection, shown at Colombiamoda 2021, was produced with 67 Colombian women artisans and included pieces made from recycled fabrics and PET. The Matilde collection for Colombiamoda 2026 presented more than 30 looks for women and men, including dresses, skirts and caftans, with footwear provided by Bata.

The brand has also moved into homeware, including a home collection with Finlandek, the fashion and home brand of Grupo Éxito.

Why it matters

Juan Pablo Socarrás shows how Latin American designers connect artisan supply chains, social projects such as Te Acompaño and runway visibility to build a craft based premium brand.

Frequently asked questions

Who is Juan Pablo Socarrás?

Juan Pablo Socarrás is a Colombian fashion designer whose label works with artisan communities across Latin America.

Where does Juan Pablo Socarrás show his collections?

He presents his collections at Colombiamoda in Medellín, including Magdalena in 2021 and Matilde in 2026.

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