Amelia Toro
Amelia Toro is a Colombian womenswear label founded by designer Amelia Toro and based in Bogota. It makes colourful embroidered coats and dresses inspired by the textiles of Colombian indigenous peoples.
| Designer | Amelia Toro |
|---|---|
| Base | Bogota, Colombia |
| Signature | Mola and indigenous craft influences |
| Team | Around 40 full time employees |
| Website | ameliatoro.com |
What is Amelia Toro?
Amelia Toro is the label of the Bogota based fashion designer of the same name. Her colourful, embroidered garments are designed to carry a distinctly Colombian character.
Products and positioning
The brand is best known for coats and dresses, with pieces reported to sell for up to 4,000 US dollars. Toro draws on the crafts of Colombia's indigenous peoples, with the aim of mixing these cultures in a sophisticated and elegant way:
- Mola, a textile traditionally made by Kuna women on Colombia's Caribbean coast near the Panamanian border
- References to Wayuu and Putumayo crafts
- Rich embroidery and strong colour
Business practices
The designer pays suppliers a fair price and uses sustainable fabrics. Her workshop employs single women who head their households, and her full time staff of around 40 receive pensions and health care.
Distribution
More than 60% of her clothes have been bought by international clients, including well known figures from film and media in the United States.
Why it matters
Amelia Toro is one of the Colombian designers who brought indigenous textile traditions into luxury womenswear for an international audience, combining craft heritage with social commitments in production.
Frequently asked questions
Where is Amelia Toro from?
Amelia Toro is a Colombian designer based in Bogota.
What is Amelia Toro known for?
She is known for colourful embroidered coats and dresses inspired by indigenous textiles such as mola.