William Fan
William Fan is a Berlin fashion label founded in 2015 by German designer William Fan. It makes seasonless ready-to-wear, bags, shoes and accessories that blend European and Chinese influences.
| Founded | 2015 |
|---|---|
| Founder | William Fan |
| Headquarters | Berlin, Germany |
| Education | ArtEZ Arnhem; Weissensee School of Art |
| Website | williamfan.com |
What is William Fan?
William Fan is a Berlin-based label launched in 2015 by the German designer of the same name, who grew up as the child of Chinese immigrants. Fan studied at ArtEZ University of the Arts in Arnhem and later completed a master's at the Weissensee School of Art in Berlin, using his graduation collection as the starting point for his own brand.
Products and positioning
The label describes its pieces as informal yet elegant wardrobe classics with a twist. Collections are not organised strictly by season, and some styles remain in the range for years. Fan rejects rigid gender divisions in clothing and balances European and Asian references.
- Ready-to-wear: blazers, shirts, trousers, dresses, coats and knitwear
- Bags, including the Pearlbag
- Shoes, jewellery, sunglasses, scarves and belts
- Household objects and gifts
Recent collections include the SS27 "Exchange" collection, shown at Berlin Fashion Week.
Distribution
William Fan sells through its own online shop, a Berlin store visited by appointment, and FAN PLAZA, a gift and souvenir shop selling stationery, antiques and vintage books.
Why it matters
Fan is one of the most visible names on the Berlin Fashion Week schedule and an example of a designer brand built around a direct-to-consumer model.
Frequently asked questions
Who is William Fan?
William Fan is a German designer based in Berlin who launched his eponymous label in 2015.
What does William Fan sell?
The label sells ready-to-wear, bags, shoes, accessories and household objects through its own online shop and Berlin stores.