Rimowa
LVMH · Germany
Rimowa is the Cologne luggage maker founded in 1898 and famous for its grooved aluminium suitcases. LVMH bought 80% in 2016, making it the group's first German maison and turning it into a luxury travel brand.
| Founded | 1898, Cologne |
|---|---|
| Founder | Paul Morszeck |
| Owner | LVMH (80% since 2016) |
| Headquarters | Cologne, Germany |
| Signature | Grooved aluminium luggage |
| Website | rimowa.com |
What is Rimowa?
Rimowa is a German luxury luggage brand known for its aluminium and polycarbonate suitcases with signature grooves. It is part of LVMH, which acquired 80% of the company in 2016. The brand has expanded from cases into bags and travel accessories.
History
The business was founded in Cologne in 1898 by Paul Morszeck. The Rimowa trademark was registered in 1931. Inspired by early all-metal aircraft such as the Junkers F13, Richard Morszeck adopted grooved aluminium, and the grooves became a signature from 1950. In 2000 the company introduced polycarbonate cases. Third-generation owner Dieter Morszeck led its international expansion before LVMH bought 80% for 640 million euros in 2016. A new brand identity followed in 2018, and in 2021 the brand launched its first backpacks and bags.
Products and positioning
Rimowa positions luggage as a luxury object. Core lines include the aluminium Original and Classic and polycarbonate ranges such as Essential and Hybrid. Limited collaborations with partners including Supreme, Off-White, Dior and artist Daniel Arsham helped broaden its appeal to fashion consumers.
Business model and distribution
The brand sells through its own stores and e-commerce, as well as selected retailers and department stores. LVMH reports 3 production sites and about 3,000 employees, with an average suitcase requiring around 90 steps and 200 components.
Rimowa and technology
Rimowa developed an electronic tag with Lufthansa that allows travellers to check in luggage digitally; it won several industry awards between 2015 and 2017.
The brand's appeal rests on durability and recognisable design, and it promotes long product life through repair services.
Why it matters
Rimowa showed how a functional German manufacturer could be repositioned as a luxury fashion brand within a conglomerate. It is also an example of hardware and connected features being used to strengthen a premium travel product.
Frequently asked questions
Who owns Rimowa?
LVMH owns Rimowa after buying an 80% stake in 2016 for 640 million euros. It was the first German company to join the group.
Where is Rimowa from?
Rimowa is from Cologne, Germany, where it was founded in 1898. The company is still headquartered there.