Dulzamara
Dulzamara is a Colombian swimwear brand that began about 13 years ago as a family project. It positions itself in the mid-range, with embroidery, weaving and macrame details, and sells in 19 countries.
| Origin | Colombia |
|---|---|
| Founded | About 2012 |
| Category | Swimwear |
| Markets | 19 countries |
| Website | dulzamara.com |
What is Dulzamara?
Dulzamara is a Colombian swimwear brand. According to Portafolio, it began about 13 years ago as a family project. Co-founder Carolina Gonzalez had years of experience in swimwear and underwear design, production and quality control, and left her job to commit to the business.
Products and positioning
The brand makes swimwear in the mid-range segment and emphasises details such as embroidery, weaving and macrame. Its showroom is in Envigado, and its textile suppliers are mainly in Medellin.
Distribution
In Colombia the brand sells through distributors that supply multi-brand boutiques, department stores and an e-commerce channel, and it has no company-owned stores. Abroad it works with representatives, distributors, specialty stores and some department store chains. It shows at trade fairs including Miami Swim Show, Swim Collective in California and Lua Fashion Week in the Caribbean.
Dulzamara sells in 19 countries, and its main international focus is the United States, especially Florida and California, and the Caribbean.
Why it matters
Dulzamara illustrates how a Colombian swimwear label has grown through distributors and trade fairs, with exports becoming its main route to growth.
Frequently asked questions
Where is Dulzamara from?
Dulzamara is a Colombian swimwear brand, with a showroom in Envigado.
What does Dulzamara sell?
Dulzamara sells mid-range swimwear with details such as embroidery, weaving and macrame.