SoSo Swim
SoSo Swim is an independent, female-run swimwear brand whose swimsuits are handmade in the UK. It uses ECONYL regenerated nylon and donates to Healthy Seas, which recovers abandoned fishing nets.
| Made in | United Kingdom |
|---|---|
| Main fabric | ECONYL regenerated nylon |
| Partner | Healthy Seas |
| Channel | Own online shop |
| Website | sososwim.com |
What is SoSo Swim?
SoSo Swim is a swimwear label run as an independent, female-led small business. Its swimsuits are handmade in the UK, and the brand positions itself around sustainability and healthier seas.
Products and positioning
The core product is the swimsuit. The fabric is ECONYL, a regenerated nylon produced from pre- and post-consumer waste, which the brand describes as more resistant to chlorine, sun creams and oils. Elastic comes from Spain and is certified OEKO-TEX Made in Green.
- Carbon neutral claims across production steps
- Commitment to ethical pay and working conditions
- 1% donated to Healthy Seas, which collects abandoned fishing nets for regeneration into ECONYL nylon
- Compostable mailer bags and seed paper swing tags that can be planted
Distribution
SoSo Swim sells direct to consumers through its own online shop at sososwim.com, where it has built up a substantial base of customer reviews. Local press in 2026 reported on the brand arriving in Brighton.
Why it matters
SoSo Swim is an example of a small direct-to-consumer brand using recycled fibres and local manufacturing as the basis of its proposition in swimwear.
Frequently asked questions
Where are SoSo Swim swimsuits made?
SoSo Swim swimsuits are handmade in the UK.
What fabric does SoSo Swim use?
SoSo Swim uses ECONYL, a regenerated nylon made from pre- and post-consumer waste.