Beliza
France
Beliza is a French swimwear brand from Marseille, launched in 2006 by designer Lisa Chotard. Its swimsuits are decorated with Swarovski crystals and inspired by the colours of the seabed.
| Founder | Lisa Chotard |
|---|---|
| Launched | 2006 |
| Based in | Marseille, France |
| Category | Swimwear |
| Retail | Own shop, Galeries Lafayette, online |
| Website | beliza-swimwear.com |
What is Beliza?
Beliza is a swimwear label from Marseille. According to the city's tourist office listing, founder Lisa Chotard is a passionate scuba diver and a graduate of the ESMOD fashion school, and she launched her swimwear line in 2006.
Products and positioning
The brand makes swimsuits described as plain, sensual and chic, decorated with Swarovski crystals and inspired by the colours of the seabed. Examples on a retailer page include one-piece swimsuits such as Shaara, priced at 189 euros, and Tony, priced at 179 euros.
Distribution
Beliza has a shop in the 8th arrondissement of Marseille, in the La Cadenelle area. Its collection is also listed at the department store Galeries Lafayette, and the brand runs its own website at beliza-swimwear.com.
Why it matters
Beliza is an example of a small French designer swimwear label that combines a local shop with department store and online sales, and builds its identity on a designer's own passion for diving.
Frequently asked questions
Who founded Beliza?
Beliza was founded by designer Lisa Chotard, an ESMOD graduate and scuba diver, who launched the swimwear line in 2006.
Where is Beliza from?
Beliza is based in Marseille, France, where it has a shop in the 8th arrondissement.