The Rocks Push
The Rocks Push is an Australian sustainable leisurewear brand for men and boys. It is best known for swim shorts made from recycled plastic bottles and reclaimed fishing nets, printed with limited edition artwork.
| Country | Australia |
|---|---|
| Core product | Men's swim shorts |
| Materials | Recycled bottles, Econyl, European flax |
| European distributor | Drift Distribution (from 2020) |
| Website | therockspush.com |
What is The Rocks Push?
The Rocks Push is an Australian brand that calls itself a leader in sustainable leisurewear. Its name refers to a well dressed gang that once ruled Sydney in the 1800s, and its tagline is "We are the push for a better tomorrow".
Products and positioning
Swim shorts are the core product, made from recycled plastic bottles and from repurposed fishing nets processed into Econyl yarn, then woven and dyed with limited edition artwork. One collection's prints were designed to raise awareness of marine life threatened by abandoned fishing nets. The wider range includes:
- Men's swim shorts and boys' board shorts, including matching father and son styles
- Men's and boys' linen shirts made from European flax
- Rash tops made from salvaged fishing nets and industrial offcuts
Swim shorts carry a five year guarantee, and a "Recycle your boardies" programme takes back old shorts.
Distribution
The brand sells through its own online store and Australian retailers such as The Iconic. In 2020 it entered Europe through an exclusive distribution partnership with London based Drift Distribution.
Why it matters
The Rocks Push illustrates how recycled materials and take back schemes have become central selling points in men's swimwear.
Frequently asked questions
Where is The Rocks Push from?
The Rocks Push is an Australian brand, named after a gang that ruled Sydney in the 1800s.
What are The Rocks Push swim shorts made from?
They are made from recycled plastic bottles and reclaimed fishing nets turned into Econyl yarn.