We Are Kindred
We Are Kindred is an Australian womenswear label founded in 2013 by sisters Lizzie and Georgie Renkert. Based in Sydney, it designs printed dresses and separates with a relaxed, bohemian touch.
| Founded | 2013 |
|---|---|
| Founders | Lizzie and Georgie Renkert |
| Headquarters | Paddington, Sydney |
| Flagship opened | September 2019 |
| Website | wearekindred.com.au |
What is We Are Kindred?
We Are Kindred is a Sydney-based designer womenswear brand founded in 2013 by sisters Lizzie and Georgie Renkert. Lizzie previously worked as a fashion magazine editor, while Georgie was a product developer for Sportsgirl.
Products and positioning
The label is known for womenswear with a touch of bohemia, described by the brand as effortless modern luxury. Collections centre on printed dresses and tops designed to be worn easily, for example with jeans, as in its resort collection Floridita.
Distribution
Most of the business is international wholesale, though Australia remains a key market. In September 2019 the brand opened its first permanent store, a 40 square metre flagship in Paddington, Sydney, alongside its head office, following an earlier pop-up in the area. Stockists have included:
- Myer and The Iconic in Australia
- Farfetch, Moda Operandi, Revolve and Shopbop online
- Zalando, Anthropologie and Harvey Nichols Dubai
In 2017 the brand also signed an exclusive one-year deal with Myer.
Why it matters
We Are Kindred is a typical example of a founder-led Australian label that built reach through global wholesale and marketplaces before investing in a single flagship as a brand showcase.
Frequently asked questions
Who founded We Are Kindred?
We Are Kindred was founded in 2013 by sisters Lizzie and Georgie Renkert.
Where is We Are Kindred based?
The brand is based in Paddington, Sydney, where it has its head office and flagship store.