ATOIR
ATOIR is an Australian womenswear label founded in 2018 by creative director Cynthia Farchione. It produces capsule collections of wardrobe staples reworked with playful details and bold colour.
| Founded | 2018 |
|---|---|
| Founder | Cynthia Farchione |
| Country | Australia |
| Style | Classic silhouettes, bold colour |
| Website | atoir.com.au |
What is ATOIR?
ATOIR is an Australian-based contemporary womenswear label founded in 2018 by multidisciplinary creative director Cynthia Farchione. It is known for blending current trends with classic silhouettes.
Products and positioning
The brand's collections are built on two strands:
- Capsule collections of enduring fashion staples reimagined for contemporary women
- Personality-driven pieces designed to express individuality
Its design approach plays on duality and contradiction, using playful details and bold colour palettes to give classic shapes a lighter, more joyful character. Typical categories include dresses, tailoring, knitwear and separates.
Distribution
ATOIR sells through its own e-commerce site and through a range of retail partners, including Australian online retailer THE ICONIC, international marketplace Wolf and Badger and independent boutiques in Australia and New Zealand. Its pieces also appear on Australian dress rental platforms.
Why it matters
ATOIR reflects a model common among young Australian labels, combining direct online sales with broad wholesale and marketplace distribution to build reach quickly.
Frequently asked questions
Who founded ATOIR?
ATOIR was founded in 2018 by Australian creative director Cynthia Farchione.
Where can you buy ATOIR?
ATOIR is sold on its own website and through retailers such as THE ICONIC, Wolf and Badger and independent boutiques.