alice McCALL
alice McCALL is an Australian womenswear label created by designer Alice McCall. It is known for romantic, feminine dresses and has returned with a new collection and a collaboration with SHEIN.
| Designer | Alice McCall |
|---|---|
| Origin | Australia |
| Category | Womenswear |
| Collaboration | SHEIN designer collaboration |
| Website | alicemccall.com |
What is alice McCALL?
alice McCALL is an Australian womenswear label created by designer Alice McCall. It became known in Australia for feminine, romantic dresses and occasionwear, and is stocked by Australian boutiques and sold online.
History
After a difficult period in which the business went through voluntary administration and later liquidation, the brand made a comeback with a new collection. As part of its return, alice McCALL partnered with SHEIN on a designer collaboration.
Products and positioning
The label's design language centres on feminine silhouettes, with dresses forming the heart of its collections. Its own online store gives customers direct access to the range, complementing the boutiques that stock it.
- Dresses and occasionwear
- Feminine separates
- Designer collaboration capsules
Why it matters
alice McCALL's path reflects the pressures faced by independent Australian designer labels in recent years, from rising costs to changing shopping habits. Its collaboration with a global ultra fast fashion platform illustrates a new route some designer brands are taking to rebuild reach and relevance.
Frequently asked questions
Where is alice McCALL from?
alice McCALL is an Australian womenswear label created by designer Alice McCall.
Did alice McCALL collaborate with SHEIN?
Yes, the brand returned with a new collection and a designer collaboration with SHEIN.