Beare Park
Beare Park is a Sydney-based womenswear label founded in 2021 by Gabriella Pereira. It makes modern workwear and tailored ready-to-wear designed and made in Australia.
| Founded | 2021 |
|---|---|
| Founder | Gabriella Pereira |
| Base | Sydney |
| Focus | Women's workwear and suiting |
| Website | bearepark.com |
What is Beare Park?
Beare Park is an Australian womenswear brand focused on modern workwear. It describes its offer as luxury ready-to-wear made, designed and owned in Australia, with a tagline promising a luxurious approach to dressing with decisive simplicity.
History
Founder and creative director Gabriella Pereira launched the label in Sydney in 2021 with the goal of producing suiting that is designed and made in Australia. During the 2023 FIFA Women's World Cup the brand created a custom suit for the CommBank Matildas, and it has since been engaged to design a wardrobe for Commonwealth Bank's national frontline staff. The label has also opened its first retail store.
Products and positioning
The collection is built around tailored suiting and minimalist pieces intended to last. Categories on the brand's site include:
- Outerwear, shirts and tops
- Dresses, skirts, pants and shorts
- Knitwear, denim and T-shirts
Distribution
Beare Park sells through its own online store, which ships internationally, and through its own retail space.
Why it matters
The CommBank partnership shows a young designer label moving into corporate uniforms, a business model that can provide steady volume alongside direct-to-consumer sales.
Frequently asked questions
Who founded Beare Park?
Beare Park was founded in 2021 by Gabriella Pereira, who is also its creative director.
Where is Beare Park made?
The brand describes its ready-to-wear as made, designed and owned in Australia.