Joslin
Joslin is a Melbourne-born womenswear label founded by designer Elinor McInnes. It makes seasonless, resort-inspired dresses and separates, mainly in European linen and other natural fibres.
| Origin | Melbourne, Australia |
|---|---|
| Founder | Elinor McInnes |
| Key material | European flax linen |
| Focus | Resort-inspired womenswear |
| Website | joslinstudio.com |
What is Joslin?
Joslin is an Australian womenswear label from Melbourne, led by founding designer Elinor McInnes. It is known for whimsical styles and floaty silhouettes with a resort feel.
Products and positioning
Joslin designs seasonless, resort-inspired dresses and separates built on a neutral palette of black, white, chocolate, flax, stone and navy, with occasional accents such as sky blue and emerald. Signature pieces include linen midi and mini dresses, silk dresses, Bermuda shorts and blazers, with details such as lace, ruffles and bows.
The label works mainly with natural fibres:
- European flax linen batiste
- GOTS-certified organic cotton poplin and cotton organdy
- Ramie and GCS cashmere
- Sand-washed silk crepe de chine
Distribution
Joslin sells through its own online store and international retailers, including Selfridges in London, and is also offered through Australian rental platforms.
Why it matters
Joslin is part of a group of young Australian labels that have gained international attention with relaxed, resort-led womenswear and a focus on natural materials.
Frequently asked questions
Where is Joslin from?
Joslin is an Australian womenswear label that was born in Melbourne.
Who founded Joslin?
Joslin was founded by designer Elinor McInnes.