LEXI
LEXI is an Australian ready-to-wear label from Adelaide, founded by couturier Alexis George. It is known for sharp, sophisticated evening wear and cocktail dresses.
| Founder | Alexis George |
|---|---|
| Origin | Adelaide, Australia |
| Focus | Evening and cocktail wear |
| Materials | Lace, stretch leather |
| Website | lexiclothing.com |
What is LEXI?
LEXI is an Australian ready-to-wear womenswear label founded by couturier Alexis George in Adelaide. The label has built its name on sharp, sophisticated evening wear designed to accentuate the feminine figure.
Products and positioning
The collections centre on occasion dressing, with a focus on evening and cocktail dresses. LEXI uses internationally sourced fabrics, including lace and stretch leather, and is noted for using them in inventive ways. Its designs draw on both vintage and modern influences and are aimed at a younger customer.
- Evening gowns and cocktail dresses
- Figure-accentuating cuts
- Lace, stretch leather and other sourced fabrics
Design is supported by Pat Georgiou, who has more than 30 years of experience in fashion.
Distribution
Alongside its own online presence, LEXI dresses are widely carried by Australian dress rental boutiques, where styles such as the Sol, Tajo, Oasis and Frankie dresses are offered for events.
Why it matters
LEXI illustrates how an independent Australian occasionwear label can reach customers both through direct sales and through the growing dress rental market, which gives event-focused designs a longer working life.
Frequently asked questions
Who founded LEXI?
LEXI was founded by Australian couturier Alexis George.
Where is LEXI from?
LEXI is an Australian label from Adelaide.