Rowie
Rowie is an Australian womenswear label founded by Sydney born designer Rowie Moore and inspired by the lifestyle of Byron Bay. It makes relaxed, breezy dresses, linen blouses, knitwear and swimwear in muted but bold colours.
| Founder | Rowie Moore |
|---|---|
| Origin | Australia |
| Inspiration | Byron Bay |
| Website | rowiethelabel.com |
What is Rowie?
Rowie, also known as Rowie the Label, is an Australian womenswear brand founded by Rowie Moore, a Sydney native who has been designing clothes since the age of 14. The brand draws its mood from Byron Bay, its colourful streets and the varied women who live there.
Products and positioning
Rowie designs relaxed, easy pieces aimed at a free spirited customer. Collections use muted but bold colours, and its Maya collection, for example, featured long prairie style dresses, collarless linen blouses and soft ribbed turtlenecks. The label also offers swimwear alongside its ready to wear.
Distribution
Collections are sold in store and online through the brand's own channels.
Why it matters
Rowie belongs to a group of Australian labels that turn a specific coastal lifestyle, in this case Byron Bay, into a recognisable brand identity, giving it a clear point of difference in the crowded contemporary womenswear market.
Frequently asked questions
Who is behind Rowie the Label?
Rowie was founded by Sydney born designer Rowie Moore, who has designed clothes since she was 14.
What style is Rowie known for?
Rowie is known for relaxed Byron Bay inspired womenswear such as linen blouses, prairie style dresses and knitwear.