Jo Mercer
Jo Mercer is an Australian women's footwear brand headquartered in Melbourne and dedicated to shoes since 1998. It designs fashion footwear in leather, suede and fabric, sold through stores across Australia and online.
| Since | 1998 |
|---|---|
| Headquarters | Melbourne |
| Stores | Around 32 in Australia |
| Materials | Leather, suede, fabric |
| Website | jomercer.com.au |
What is Jo Mercer?
Jo Mercer is a Melbourne-based women's footwear brand whose tagline describes it as dedicated to shoes since 1998. It has built a reputation for fashion footwear designed to last.
Products and positioning
The brand designs its own collections of shoes in leather, suede and fabric. The focus is on footwear that holds up to everyday wear over time, and the brand notes that it has grown considerably in recent years while keeping its attention firmly on shoes rather than broader apparel.
Jo Mercer sits in the mid-market of Australian fashion footwear, offering trend-aware designs with an emphasis on quality materials and wearability.
Distribution
The brand operates around 32 locations across Australia and sells through its own e-commerce site, which also serves New Zealand customers.
Why it matters
Jo Mercer is one of the established specialist footwear chains in Australia, combining a national store network with its own design and online sales.
Frequently asked questions
Where is Jo Mercer from?
Jo Mercer is an Australian footwear brand headquartered in Melbourne.
What does Jo Mercer sell?
It sells women's fashion footwear in leather, suede and fabric through its stores and website.