Rollie
Rollie Nation · Australia
Rollie is an Australian footwear brand founded by designer Vince Lebon, who spent a decade designing for major Australian shoe brands. It sells lightweight, comfortable everyday footwear through its own online shop.
| Founder | Vince Lebon |
|---|---|
| Segment | Footwear |
| Country | Australia |
| Range | Sneakers, loafers, derbys, sandals, boots, mules |
| Sales | Online at rollienation.com |
| Website | rollienation.com |
What is Rollie?
Rollie is an Australian footwear brand operated as Rollie Nation. According to the official website, it was founded by Vince Lebon, who spent a decade designing for major Australian shoe brands before starting his own label.
Products and positioning
The brand's footwear is described as lightweight, comfortable and durable for everyday wear. The website lists women's and men's styles that include sneakers, loafers, derbys, sandals, boots, mules and slippers, as well as accessories and gift cards. The focus on comfort and casual styling places Rollie in the mid-market contemporary footwear segment.
- Sneakers, loafers and derbys
- Sandals, boots, mules and slippers
- Women's and men's styles
- Accessories and gift cards
Business model and distribution
Rollie sells online at rollienation.com, with the selected country determining where an order can be shipped and in what currency. The website shows Australia in Australian dollars as the current selection. It also links to a Find a Store page and an International page, but the content does not state where stores are located. The founding year, headquarters and ownership beyond the founder are not given in the source, so they are left out.
Why it matters
Rollie is an example of a founder-led direct-to-consumer footwear label from Australia that competes on comfort and design rather than heritage. It is relevant for readers following new Australian footwear brands and the role of online shops in building them.
Frequently asked questions
Who founded Rollie?
Rollie was founded by Vince Lebon, a designer who spent a decade working for major Australian shoe brands before launching the label.
Where is Rollie from?
Rollie is an Australian footwear brand. It sells lightweight everyday shoes online and ships within the country selected by the customer.